On Tuesday, November 17th, the SEJ ThinkTank was joined and sponsored by Prashant Puri, CEO and Co-Founder of AdLift Inc., to talk about building a profitable content marketing program for 2016. This sponsored webinar was moderated by our own Kelsey Jones and included a short Q&A session at the end.
Here are a few highlights from Prashant’s very informative presentation that focuses on the key elements to profitable content:
- Create share-worthy content
- Identify link worthy sites
- Understand your keyword segment & audience
- Identify topically relevant, keyword targeted sites
- Create an exhaustive list segmented by category & keywords
- Mitigate risk
- Analyze SEO visibility
- Understand your anchor text and page linking
- Avoid being hit by negative SEO
- Calculate ROI
- Measure your landing page traffic
- Calculate your costs to create content
- Calculate revenue generated
Did you miss the live event? We’ve got all the resources you need to get caught up listed below, including a recording and slides.
Watch the Recording of the Webinar
View Prashant’s Slides
Tools Mentioned
Prashant mentioned a lot of great tools during our webinar. Here are the links!
- Google Keyword Tool
- Uber Suggest
- Grepwords
- Ahrefs
- Content Runner
- Google Alerts
- Topsy
- Searchmetrics
- SEMRush
- AdLift (Sponsor’s product)
Join Us For Our Next Webinar!
From Invisible to Cited: The 3-Part GEO Strategy That Put Freshpet in AI Overviews
Join Steven Elwell of Freshpet with Brittni Ratliff and Cosima Compton of Intero Digital to learn the credibility signals that help brands earn citations in AI answers.
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